stories

Margot House is a boutique hotel in the heart of Barcelona’s Paseo de Gracia.

In a part of Barcelona that is increasingly unable to offer guests an authentic experience, the big idea behind the identity was to create a brand that connected with them and presented the most authentic side of Barcelona and its culture through new luxury.

When creating the identity, the brand tone and verbal branding were given a fundamental role.

It was not a question of filling in: it was necessary to converse with the public.

It was not only about creating a hotel with personality or that the copy and wit had a presence in each and every piece…

It was about the wordplay, wit, wisdom or storytelling being the hosts of a Barcelona that, however exclusive, should be no less open.

Margot House drew on local culture and turned it into an experience.

And it turned the everyday into a game, with a sophisticated version of the Mediterranean lifestyle, an international version of Catalan humor, and allowing us interaction and winks even in static pieces.

Working for this brand was a copywriting challenge that, in the background, carried a great lesson in branding and verbal identity.

Despite being an old project, I still return to Margot House with great affection for the creative freedom it represented and for the possibility of being part of the arrival of boutique hotels to the city, redefining my own perception of luxury and the sector.

In the graphic design and branding community, the project gained a lot of repercussion until it was Featured in Behance