Few categories have more tradition than Manchego cheese. Here, convention has been cultivated for years, and clichés have solidified like the rinds of the oldest pieces. How do you launch a cheese that does not renounce heritage and tradition but at the same time interprets it in an original way to stand out in the Manchego category?
A cheese
made
to
seduce
STARTING POINT
SOLUTION
The key was to talk about La Mancha through its people. After an exhaustive list of illustrious people from La Mancha, we found a first preliminary territory: cinema, inspired, of course, by Pedro Almodóvar and Sara Montiel, universal people from La Mancha and legends of cinema, each in their own way. How could cinema connect us with La Mancha?
An air of tradition by using existing words in Spanish.
A Sara Montiel movie character, a story in black and white, tradition told through cinema.
A traditional twist with a novelistic and also cinematographic reading... and definitely Manchego.
Project details
Project Date
2019
Tasks
Naming
Client
Grupo TGT
Agency
Morillas
Brand strategy
Fearless Cheese
Fearless Cheese
Some Gins are Authentically Galician, and Others are not.
Some Gins are Authentically Galician, and Others are not.
Branding to Catalyze a Cultural Change
Branding to Catalyze a Cultural Change
The Rebranding of an Academic Discipline
The Rebranding of an Academic Discipline
A round Trip through Time
A round Trip through Time
A Conscious and Purposeful Rum
A Conscious and Purposeful Rum
Creativity
Precision Aesthetics
Precision Aesthetics
A Hotel that Tells Stories
A Hotel that Tells Stories
A Sea of Aspiration
A Sea of Aspiration
The Technology that Moves Rocks
The Technology that Moves Rocks
Writing the Story on a Chessboard
Writing the Story on a Chessboard
Creativity
A Small-Big Cooking Trick
A Small-Big Cooking Trick
The Pinnacle of a Way of Working
The Pinnacle of a Way of Working
Hosting from Shared Values
Hosting from Shared Values
Team, Control, and Solvency
Team, Control, and Solvency
Science with Will
Science with Will
The Coffee that Refuses to be Encapsulated
The Coffee that Refuses to be Encapsulated
A Cheese Made to Seduce
A Cheese Made to Seduce
Gastronomic Liturgy
