A new brand of electrical engineering services and projects is born. Faced with a sector that is not very distinctive by nature, why not look for a name with projection, entity, and capable of becoming a point of union around a shared culture?
Management
of
energy
as a team
STARTING POINT
SOLUTION
We opted for an abstract name that could encompass different meanings and have positive affinities for the sector while renouncing the most traditional codes. We prioritized the viability of registration and domains.
It was key to look for a technological nod that would not limit future projects.
Incorporating a Z sound was desirable, as it conveys technology, speed, and evocation of electricity.
Finally, the most important role was to show that the brand was not the project of one person alone, but of a team.
1
The name starts with On, the ignition, the activation. The most positive word possible.
2
The whole thing sounds like “once” in Catalan with an m added at the end, which alludes to football, and teamwork.
3
The ending in m brings kindness and, for Catalan audiences, generates the feeling of collective action in the present.
4
A z in the middle of the word gives distinction to the name, giving it personality and technological character, leaving behind the more classic sounds.
Project details
Project Date
2025
Tasks
Naming
Client
Onzem
Agency
Reserva Studio
Brand strategy
The Rebranding of an Academic Discipline
The Rebranding of an Academic Discipline
A round Trip through Time
A round Trip through Time
A Conscious and Purposeful Rum
A Conscious and Purposeful Rum
Some Gins are Authentically Galician, and Others are not.
Some Gins are Authentically Galician, and Others are not.
Fearless Cheese
Fearless Cheese
Branding to Catalyze a Cultural Change
Branding to Catalyze a Cultural Change
Creativity
Precision Aesthetics
Precision Aesthetics
A Hotel that Tells Stories
A Hotel that Tells Stories
The Technology that Moves Rocks
The Technology that Moves Rocks
Writing the Story on a Chessboard
Writing the Story on a Chessboard
A Sea of Aspiration
A Sea of Aspiration
Naming
Hosting from Shared Values
Hosting from Shared Values
The Pinnacle of a Way of Working
The Pinnacle of a Way of Working
A Cheese Made to Seduce
A Cheese Made to Seduce
Gastronomic Liturgy
Gastronomic Liturgy
Desserts to Re-Peat
Desserts to Re-Peat
A Small-Big Cooking Trick
A Small-Big Cooking Trick
The Coffee that Refuses to be Encapsulated
The Coffee that Refuses to be Encapsulated
Team, Control, and Solvency
