A new brand of electrical engineering services and projects is born. Faced with a sector that is not very distinctive by nature, why not look for a name with projection, entity, and capable of becoming a point of union around a shared culture?
Management
of
energy
as a team
STARTING POINT
SOLUTION
We opted for an abstract name that could encompass different meanings and have positive affinities for the sector while renouncing the most traditional codes. We prioritized the viability of registration and domains.
It was key to look for a technological nod that would not limit future projects.
Incorporating a Z sound was desirable, as it conveys technology, speed, and evocation of electricity.
Finally, the most important role was to show that the brand was not the project of one person alone, but of a team.
1
The name starts with On, the ignition, the activation. The most positive word possible.
2
The whole thing sounds like “once” in Catalan with an m added at the end, which alludes to football, and teamwork.
3
The ending in m brings kindness and, for Catalan audiences, generates the feeling of collective action in the present.
4
A z in the middle of the word gives distinction to the name, giving it personality and technological character, leaving behind the more classic sounds.
Project details
Project Date
2025
Tasks
Naming
Client
Onzem
Agency
Reserva Studio
Brand strategy
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Desserts to Re-Peat
