Science
with

will

STARTING POINT

LaSexta wanted to group its CSR initiatives focused on medicine and outreach under a brand that was capable of speaking to scientific rigor, but without losing the emotionality of CSR.

SOLUTION

Clearly, the medical glossary was a starting point, but the challenge was to bring very different stakeholders into agreement around the right mix of description and emotion.

Medical vocabulary to establish a clear mental framework.

An accessible play on words to easily connect with the viewer.

A layer of emotion through double meanings.

Project details

Project Date

2014

Tasks

Naming

Client

Atresmedia Group

Agency

AFTERSHARE

Brand strategy

Branding to Catalyze a Cultural Change

Branding to Catalyze a Cultural Change

A round Trip through Time

A round Trip through Time

A Conscious and Purposeful Rum

A Conscious and Purposeful Rum

The Rebranding of an Academic Discipline

The Rebranding of an Academic Discipline

Fearless Cheese

Fearless Cheese

Some Gins are Authentically Galician, and Others are not.

Some Gins are Authentically Galician, and Others are not.

Creativity

A Hotel that Tells Stories

A Hotel that Tells Stories

Precision Aesthetics

Precision Aesthetics

A Sea of Aspiration

A Sea of Aspiration

The Technology that Moves Rocks

The Technology that Moves Rocks

Writing the Story on a Chessboard

Writing the Story on a Chessboard

Naming

Connecting Business Fleets with Sustainability

Connecting Business Fleets with Sustainability

A Small-Big Cooking Trick

A Small-Big Cooking Trick

Hosting from Shared Values

Hosting from Shared Values

Desserts to Re-Peat

Desserts to Re-Peat

A Cheese Made to Seduce

A Cheese Made to Seduce

Team, Control, and Solvency

Team, Control, and Solvency

The Coffee that Refuses to be Encapsulated

The Coffee that Refuses to be Encapsulated

Gastronomic Liturgy

Gastronomic Liturgy