LaSexta wanted to group its CSR initiatives focused on medicine and outreach under a brand that was capable of speaking to scientific rigor, but without losing the emotionality of CSR.
Science
with
will
STARTING POINT
SOLUTION
Clearly, the medical glossary was a starting point, but the challenge was to bring very different stakeholders into agreement around the right mix of description and emotion.
Medical vocabulary to establish a clear mental framework.
An accessible play on words to easily connect with the viewer.
A layer of emotion through double meanings.
Project details
Project Date
2014
Tasks
Naming
Client
Atresmedia Group
Agency
AFTERSHARE
Brand strategy
A Conscious and Purposeful Rum
A Conscious and Purposeful Rum
A round Trip through Time
A round Trip through Time
Fearless Cheese
Fearless Cheese
Some Gins are Authentically Galician, and Others are not.
Some Gins are Authentically Galician, and Others are not.
The Rebranding of an Academic Discipline
The Rebranding of an Academic Discipline
Branding to Catalyze a Cultural Change
Branding to Catalyze a Cultural Change
Creativity
A Sea of Aspiration
A Sea of Aspiration
Precision Aesthetics
Precision Aesthetics
A Hotel that Tells Stories
A Hotel that Tells Stories
The Technology that Moves Rocks
The Technology that Moves Rocks
Writing the Story on a Chessboard
Writing the Story on a Chessboard
Naming
Science with Will
Science with Will
Team, Control, and Solvency
Team, Control, and Solvency
The Coffee that Refuses to be Encapsulated
The Coffee that Refuses to be Encapsulated
A Cheese Made to Seduce
A Cheese Made to Seduce
Hosting from Shared Values
Hosting from Shared Values
Desserts to Re-Peat
Desserts to Re-Peat
Connecting Business Fleets with Sustainability
Connecting Business Fleets with Sustainability
A Small-Big Cooking Trick
