Connecting

logistics

with

sustainability

STARTING POINT

Faced with the rise of electric vehicles, QeV Technologies brings its experience acquired in circuits and competitions around the world to the field of logistics and business fleets.

The brief was clear: a short name that builds on the idea of zero emissions and the potential of electric vehicles.

SOLUTION

We opened an extensive exploration trying to detect the verbal codes that were being created in the electric vehicle category. Before, powerful and forceful sounds like Rivian or Polestar. To ensure legal viability, we avoided looking for names of geniuses like Volta or Tesla and sought to embrace technological sonority.

A versatile name, capable of naming an individual vehicle and also the capacity to manage fleets.

Zero emissions, zero complications, zero worries.

Transmit a new paradigm of B2B logistics and mobility: fluidity, technology, adaptation, security.

There are practically no conventional or electric vehicle brands that start with Z, which allowed for differentiation and memorability with just one letter.

We wanted the reading of “zero” to connect with zero emissions to be very clear.

Finally, the “-id” sound was a less common way of transmitting technology, ease and fluidity, moving away from more Latinized or grandiloquent sounds.

Registration Territories

European Union, United Kingdom, Chile and Mexico

Nice Classes

12, 35 and 40

Project details

Project Date

2021

Tasks

Naming

Client

QeV Technologies

Agency

Morillas

sustainability

STARTING POINT

SOLUTION

A versatile name, capable of naming an individual vehicle and also the capacity to manage fleets.

Zero emissions, zero complications, zero worries.

Transmit a new paradigm of B2B logistics and mobility: fluidity, technology, adaptation, security.

Registration Territories

Nice Classes

Project details

Project Date

Tasks

Client

Agency

Brand strategy

The Rebranding of an Academic Discipline

A round Trip through Time

Fearless Cheese

A Conscious and Purposeful Rum

Some Gins are Authentically Galician, and Others are not.

Branding to Catalyze a Cultural Change

Creativity

A Hotel that Tells Stories

Precision Aesthetics

A Sea of Aspiration

The Technology that Moves Rocks

Writing the Story on a Chessboard

Naming

A Small-Big Cooking Trick

Connecting Business Fleets with Sustainability

The Coffee that Refuses to be Encapsulated

A Cheese Made to Seduce

Hosting from Shared Values

Science with Will

Team, Control, and Solvency

Desserts to Re-Peat